Your journalists already use AI. But AI can’t see your newsroom. Until now.
Most newsrooms are in the same spot: staff copy and paste text into ChatGPT, Gemini or Claude, and the AI knows nothing about tonight’s running order, the latest agency reports or who is covering what. The Octopus MCP Server changes that.
It connects the AI tools your organisation already uses directly to the Octopus news production system. AI assistants can find, check and prepare content for TV, web, app and social media, working with your own up-to-date content instead of guessing.
What Octopus MCP does
- AI searches, summarises, checks and prepares story versions for every platform;
- Works on behalf of a member of staff, seeing and changing only what that person is allowed to;
- Safe, under your control, and works in any language;
- Opens the door to AI agents: helpers that carry out a whole job from start to finish, not just answer one question.
What it means for your organisation
- 75%+ less time on routine tasks across digital and broadcast*
- 6,000+ hours a year of staff time freed for journalism*
- Any AI: no dependence on one supplier. Switch or combine providers whenever you want *Estimates for a typical mid-sized multi-platform newsroom.
Less copy-paste. More journalism.
Octopus Webinar: October 8th 2026
Wish to learn more? Join our upcoming webinar for a closer look at Octopus 13 – the next generation of the Octopus NRCS. We’ll take you through the highlights from our IBC demos, from agentic workflows powered by the Octopus MCP server to connected production, smarter automation, flexible collaboration, and seamless newsroom modernization.
Session 1: Thursday, Oct 8th, 11 AM (UTC+01:00)
Session 2: Thursday, Oct 8th, 4 PM (UTC+01:00)