Modernize Your Newsroom While Staying on Air.

Octopus is the news production system (NRCS) that takes every story from planning to air – with embedded AI you control. Story-centric or rundown-centric. On-premise, cloud, or hybrid. Integrated with 100+ tools you already own.
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Latest Feature
Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP

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Upcoming Event
IBC 2026
Booth 6.C12, RAI Amsterdam, Netherlands
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Our Features

Meet Octopus 13.

Introducing agentic workflows.
Everything you need to run a modern newsroom.

Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP

Story-Centric or Rundown-Centric

Choose what fits your team – Workflow across TV, radio, web and social.

Real-Time Collaboration

Instant sync across all devices and teams. Stay connected via WhatsApp, Slack, or Teams.

Powerful Rundown Management

From planning to playout, keep every story, segment, and change perfectly in sync.

Multi-Platform Publishing

Write once, publish everywhere. Journalists can focus on the story instead of reformatting it for every platform.

100+ Integrations

MOS and API connectivity. Connect to MAM, graphics, automation, AI, socials and CMS tools.

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We believe great software starts with the right tools. That’s why we combine innovative technology with a deep understanding of how modern newsrooms work.

Octopus Newsroom

Latest Innovations.

Keeping your newsroom one step ahead.

AI Assistant

AI-powered newsroom, editorial control retained

Agentic Workflows

Introducing Octopus MCP – powering smart newsroom workflows in Octopus. 

Story Context via SOM

Keep editorial content and automation logic together.

Mobile Friendly Web Client

Run your newsroom from anywhere.

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Why Choose Us

Why Leading Newsrooms
Choose Octopus.

The reliability, support, and speed that keep stories – and teams – in motion.

Assistive AI Philosophy

AI that enhances journalists’ judgement; 
it never replaces them.

Scalability & Security

Designed for single stations and national wide networks, with on-premise, cloud or hybrid deployments.

Editorial Speed

From story idea to airtime, 
manage every phase in one flow.

Decades of Experience

Trusted by 400+ newsrooms 
and 18,000 users worldwide.

100+ Integrations. Infinite Flexibility.

Octopus connects seamlessly to graphics, MAM playout, automation, AI engines, social media, and web CMS through MOS and open APIs.
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Your Next Big Upgrade
is One Click Away.

Join thousands of journalists and news directors who’ve made 
the switch to faster, smarter news production.
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Proven Worldwide

Trusted by Industry Leaders
Across the Globe.

Daily users

0 K+

Reliable performance you can count on anytime.

Clients

0 +

Trusted by global 
newsroom teams.

Reliability

0 +

Our team builds, supports, and scales daily for years.

News & Stories

What’s New at Octopus?

Stay updated with the latest news, events, and product announcements.

Upcoming Events

Meet us at Major shows.

SET EXPO 2026

SET connects people, companies, and ideas that drive the media, technology, and entertainment ecosystem in Brazil.
São Paulo, Brazil
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IBC 2026

Meet the Octopus team at the world’s leading broadcasting media & tech show.
Booth 6.C12, RAI Amsterdam, Netherlands
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Broadcast India 2026

The world’s leading broadcasting media & tech show
Mumbai, India
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RTL Deutschland selects Octopus Newsroom for Nationwide News Production.

RTL Deutschland has successfully launched ntv on Octopus as part of its newsroom modernization.

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Modernize sua redação sem sair do ar

Modernize Sua Redação Sem Sair Do Ar

Trocar o sistema de redação não deveria significar sair do ar. Como modernizar de forma gradual, com fluxo centrado na notícia ou no espelho.

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We’re Heading to IBC 2026 – Come Say Hello!

Stop by Booth 6.C12 to explore our latest innovations, meet our experts, and chat about the next-gen newsroom.

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Story-Centric News Production

Story-centric or rundown-centric? See how the workflows differ, when each fits, and how Octopus lets each team choose in one NRCS.

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