Modernize Your Newsroom While Staying on Air.

Octopus is the news production system (NRCS) that takes every story from planning to air – with embedded AI you control. Story-centric or rundown-centric. On-premise, cloud, or hybrid. Integrated with 100+ tools you already own.
Explore Octopus 13 Book a Demo
Octopus Newsroom’s NRCS takes every story from planning to air, with embedded AI you control. Story- or rundown-centric; on-premise, cloud or hybrid.
Latest Feature
Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP.

Learn More
Upcoming Event
NAB Show New York 2026
Booth 812, Javits Center in New York City, NY
More info
Our Features

Meet Octopus 13.

Introducing agentic workflows.
Everything you need to run a modern newsroom.

Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP.

Story-Centric or Rundown-Centric

Choose what fits your team’s workflow across TV, radio, web, and social.

Multi-Platform Publishing

Write once, publish everywhere. Focus on the story instead of reformatting it for every platform.

Real-Time Collaboration

Instant sync across all devices and teams. Stay connected via WhatsApp, Slack, or Teams.

Powerful Rundown Management

From planning to playout, keep every story, segment, and change perfectly in sync.

100+ Integrations

MOS and API connectivity. Connect to MAM, graphics, automation, AI, socials and CMS tools.

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“The compatibility of Octopus with our current systems is paramount as we integrate it into our existing technology. Simultaneously, Octopus offers us tremendous flexibility to modernise and optimise our workflows.”

Florian Kronenberg, Vice President Engineering at RTL Technology GmbH
Success Story

Your Next Big Upgrade
is One Click Away.

Join thousands of journalists and news directors who’ve made 
the switch to faster, smarter news production.
Book a Demo
Octopus Newsroom

Latest Innovations.

Keeping your newsroom one step ahead.

AI Assistant

AI-powered newsroom, editorial control retained

Virtual News Presenter

Turn scripts into dynamic video content.

No-Code Workflow Designer

A visual workflow builder that lets you automate and optimize newsroom processes.

Contextual AI

AI that knows your newsroom’s story

Explore All Innovations
Why Choose Us

Why Leading Newsrooms
Choose Octopus.

The reliability, support, and speed that keep stories – and teams – in motion.

Assistive AI Philosophy

AI that enhances journalists’ judgement; 
it never replaces them.

Scalability & Security

Designed for single stations and national wide networks, with on-premise, cloud or hybrid deployments.

Editorial Speed

From story idea to airtime, 
manage every phase in one flow.

Decades of Experience

Trusted by 400+ newsrooms 
and 18,000 users worldwide.

Works with the 100+ tools
your newsroom already runs.

Octopus news management platform connects to graphics, MAM, playout, teleprompters, AI engines and web CMS via MOS, open APIs and the Octopus MCP server.
Octopus Newsroom integrates with ChatGPT
Octopus Newsroom integrates with Meta
Octopus Newsroom integrates with Vizrt solutions
Octopus Newsroom integrates with AWS solutions
Octopus Newsroom integrates with Gemini
Octopus Newsroom integrates with Grass Valley
Octopus Newsroom integrates with ChatGPT
Octopus Newsroom integrates with Meta
Octopus Newsroom integrates with Vizrt solutions
Octopus Newsroom integrates with AWS solutions
Octopus Newsroom integrates with Gemini
Octopus Newsroom integrates with Grass Valley
Octopus Newsroom integrates with ChatGPT
Octopus Newsroom integrates with Meta
Octopus Newsroom integrates with Vizrt solutions
Octopus Newsroom integrates with AWS solutions
Octopus Newsroom integrates with Gemini
Octopus Newsroom integrates with Grass Valley
Octopus Newsroom integrates with ChatGPT
Octopus Newsroom integrates with Meta
Octopus Newsroom integrates with Vizrt solutions
Octopus Newsroom integrates with AWS solutions
Octopus Newsroom integrates with Gemini
Octopus Newsroom integrates with Grass Valley
View All Partners
Proven Worldwide

Trusted by Industry Leaders
Across the Globe.

Daily users

0 K+

Reliable performance you can count on anytime.

Clients

0 +

Trusted by global 
newsroom teams.

Years in production

0 +

Our team builds, supports, and scales daily for years.

News & Stories

What’s New at Octopus?

Stay updated with the latest news, events, and product announcements.

Upcoming Events

Meet us at Major shows.

NAB Show New York 2026

Explore Octopus 13 at NAB New York 2026 – featuring the next-generation Octopus NRCS powered by agentic AI, enabling connected news production and more flexible newsroom workflows.
Booth 812, Javits Center in New York City, NY
Read more

Broadcast India A.B.I.S. 2026

Discover Octopus 13 at Broadcast India 2026 – the next-gen Octopus NRCS with agentic AI, connected news production, and flexible newsroom workflows.
Booth F10, Jio World Convention Centre, Mumbai, India
Read more

Studiotech Open Day 2026

Meet us in Warsaw at the Studiotech Poland event.
Studiotech Poland, ul. Bażancia 53 02-892, Warsaw
Read more

Octopus Webinar: Agentic AI via MCP

Discover how Agentic AI and MCP are transforming newsroom workflows through smarter automation and connected AI tools

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Election Coverage with a Newsroom Management System

Election Coverage in Broadcast Newsrooms: How a Newsroom Management System Coordinates People, Content and Workflows 

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Save 75%+ Time on Newsroom Routine Tasks with Octopus MCP

Connect your newsroom to the AI tools your organisation already uses. AI can then find, check and prepare content for TV, web, app and social media directly in Octopus. Safely, in any language and under your control.

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Octopus Webinar: IBC 2026 Highlights

Missed IBC 2026? Register for our upcoming webinar and catch up on what’s next for the newsroom.

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