Modernize Your Newsroom While Staying on Air.

Octopus is the news production system (NRCS) that takes every story from planning to air – with embedded AI you control. Story-centric or rundown-centric. On-premise, cloud, or hybrid. Integrated with 100+ tools you already own.
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Latest Feature
Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP.

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Upcoming Event
WABE 2026
Pinnacle Hotel Harbourfront, Vancouver, BC
More info
Our Features

Meet Octopus 13.

Introducing agentic workflows.
Everything you need to run a modern newsroom.

Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP.

Story-Centric or Rundown-Centric

Choose what fits your team’s workflow across TV, radio, web, and social.

Multi-Platform Publishing

Write once, publish everywhere. Focus on the story instead of reformatting it for every platform.

Real-Time Collaboration

Instant sync across all devices and teams. Stay connected via WhatsApp, Slack, or Teams.

Powerful Rundown Management

From planning to playout, keep every story, segment, and change perfectly in sync.

100+ Integrations

MOS and API connectivity. Connect to MAM, graphics, automation, AI, socials and CMS tools.

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We believe great software starts with the right tools. That’s why we combine innovative technology with a deep understanding of how modern newsrooms work.

Octopus Newsroom

Latest Innovations.

Keeping your newsroom one step ahead.

Agentic Workflows

Introducing Octopus MCP – powering smart newsroom workflows in Octopus. 

Mobile Friendly Web Client

Run your newsroom from anywhere.

Virtual News Presenter

Turn scripts into dynamic video content.

Contextual AI

AI that knows your newsroom’s story

Explore All Innovations
Why Choose Us

Why Leading Newsrooms
Choose Octopus.

The reliability, support, and speed that keep stories – and teams – in motion.

Assistive AI Philosophy

AI that enhances journalists’ judgement; 
it never replaces them.

Scalability & Security

Designed for single stations and national wide networks, with on-premise, cloud or hybrid deployments.

Editorial Speed

From story idea to airtime, 
manage every phase in one flow.

Decades of Experience

Trusted by 400+ newsrooms 
and 18,000 users worldwide.

100+ Integrations. Infinite Flexibility.

Octopus connects seamlessly to graphics, MAM playout, automation, AI engines, social media, and web CMS through MOS and open APIs.
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Your Next Big Upgrade
is One Click Away.

Join thousands of journalists and news directors who’ve made 
the switch to faster, smarter news production.
Book a Demo
Proven Worldwide

Trusted by Industry Leaders
Across the Globe.

Daily users

0 K+

Reliable performance you can count on anytime.

Clients

0 +

Trusted by global 
newsroom teams.

Reliability

0 +

Our team builds, supports, and scales daily for years.

News & Stories

What’s New at Octopus?

Stay updated with the latest news, events, and product announcements.

Upcoming Events

Meet us at Major shows.

WABE 2026

Meet Octopus 13 at WABE 2026 and experience a smarter approach to newsroom production.
Pinnacle Hotel Harbourfront, Vancouver, BC
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NAB Show New York 2026

Explore Octopus 13 at NAB New York 2026 – featuring the next-generation Octopus NRCS powered by agentic AI, enabling connected news production and more flexible newsroom workflows.
Javits Center in New York City, NY
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Broadcast India 2026

Discover Octopus 13 at Broadcast India 2026 – the next-gen Octopus NRCS with agentic AI, connected news production, and flexible newsroom workflows.
Booth F10, Jio World Convention Centre, Mumbai, India
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Octopus Newsroom joined landmark IBC 2026 panel on the future of India’s media industry

Octopus Newsroom joined global broadcast and media leaders at IBC 2026 for a landmark discussion on India’s rapidly evolving media landscape, sharing insights on the future of news production and the opportunities ahead at A.B.I.S. Mumbai.

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On the Show Floor at IBC2026: Octopus Newsroom & SPX Graphics

Meet SPX Graphics – bringing HTML graphics directly into the Octopus newsroom workflow. At IBC 2026, we caught up with Tuomo Kulomaa to talk about integration and smarter workflows.

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Octopus Webinar: IBC 2026 Highlights

Missed IBC 2026? Register for our upcoming webinar and catch up on what’s next for the newsroom.

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IBC 2026: The Next Generation Newsroom Is in Motion

From agentic AI and MCP to connected production and flexible workflows, here’s what we brought to Amsterdam.

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