Newsroom in Motion. Next Generation.
The newsroom is evolving – and so are the technologies that power it.
At IBC 2026, we’re introducing Octopus 13 – the next generation of Octopus NRCS, designed to help broadcasters embrace the future of news production with confidence. From agentic AI powered by the Octopus MCP server, to connected production, flexible collaboration, and seamless modernization, every innovation has one goal: helping newsrooms work smarter while keeping journalists firmly in control.
Whether you’re planning your next newsroom upgrade, exploring AI, or looking for more efficient ways to connect editorial, production, and digital teams, visit our booth to discover what’s next.
Meet Octopus 13: The Next Generation of Newsroom Technology
At IBC2026, Octopus Newsroom will officially introduce Octopus 13, the next generation of the Octopus NRCS – and a major step forward in intelligent, connected news production.
Bringing together agentic AI, flexible workflows, and collaboration, Octopus 13 combines the technologies broadcasters need to evolve their newsrooms while keeping journalists firmly in control.
From intelligent assistance and story-centric workflows to multi-platform publishing and more than 100 integrations, Octopus 13 is designed to help newsrooms move forward without disrupting the workflows they already rely on.
Agentic AI: AI That Does More
Generative AI has helped journalists create content faster. Agentic AI takes the next step: helping newsrooms work smarter.
Octopus 13 brings agentic AI to the newsroom, powered by the Octopus Model Context Protocol (MCP).
MCP enables AI agents to securely access newsroom information, understand editorial context, and interact with connected systems. Instead of simply responding to a prompt, AI can become a practical enabler within the newsroom, helping to retrieve stories, find relevant archive content, support research, coordinate workflows, and assist journalists with everyday tasks.
The difference is significant.
AI is no longer limited to generating an answer. It can understand where a journalist is working, access the information they need, and support the workflow around the story. And because newsrooms have different requirements for security, infrastructure, and AI adoption, Octopus NRCS is designed to give broadcasters a choice.
At IBC2026, visitors will experience an AI ecosystem combining Contextual AI, AI-powered newsroom search, cloud LLM support, and an open architecture ready to connect with external 15+ AI tools such as Microsoft Copilot and Perplexity AI. Broadcasters remain in control of where AI runs, how it is deployed, and how it supports their editorial teams.
The result: AI designed around newsroom workflows – not the other way around.
Modernize Without Missing a Story
Modernizing newsroom technology shouldn’t require interrupting daily production.
Octopus helps broadcasters evolve at their own pace while staying fully on-air.
- See how story-centric production keeps scripts, rundowns, assignments, and publishing connected around every story, while automated workflow integrations eliminate repetitive tasks across editorial and production systems.
- You’ll also discover how more than 100 technology integrations and flexible cloud, hybrid, or on-premises deployments make it easier to modernize existing newsroom environments without replacing the workflows your teams already rely on.
A Connected Newsroom from Story to Screen
Today’s newsrooms depend on dozens of technologies working together seamlessly.
Octopus brings editorial, production, automation, publishing, and digital distribution into one connected workflow.
Visit our booth to experience a newsroom where every system stays synchronized – from story planning to audience delivery:
- Advanced newsroom automation, including powerful integrations with platforms such as Mosart.
- Multi-platform publishing that delivers content efficiently across broadcast, web, mobile, and social channels.
- A redesigned mobile-friendly Web Client with Mobile Prompter View, giving editorial teams greater flexibility wherever news happens.
Stay Flexible – Stay in Motion
News doesn’t stop when journalists leave the newsroom.
Octopus gives teams the flexibility to collaborate, edit, approve, and publish from anywhere. Whether your teams work in the newsroom, in the studio, or in the field, Octopus keeps everyone connected.
- Discover browser-based newsroom production, mobile workflows, real-time collaboration through Microsoft Teams, WhatsApp, Slack, and the Octopus Journalist App
- along with the No-Code Workflow Designer that allows newsrooms to build and adapt workflows without developer support.
Meet the People Behind the Motion
Technology is only as good as the people who build it.
Throughout IBC, you’ll have the opportunity to meet the product specialists, developers, engineers, and other experts behind Octopus News Production System.
Talk directly with the team, see live demos, share your newsroom challenges, and discover how customer feedback continues to shape the future of Octopus Newsroom.
Experience the Next Generation Newsroom at IBC 2026
Every newsroom is different, but the challenges are becoming increasingly similar: managing more platforms, adopting AI responsibly, connecting complex production environments, and modernizing without disrupting operations.
That’s exactly what Octopus 13 has been built to solve.
Join us at IBC 2026 to discover how Octopus Newsroom is helping broadcasters embrace the next generation of news production through intelligent AI, connected workflows, flexible collaboration, and seamless modernization.
Book a meeting with our team and experience Octopus 13 live at Booth 6.C12. We’d love to show you what’s moving next.