Newsroom in Motion. Next Generation.
The newsroom is evolving – and so are the technologies that power it.
At IBC 2026, we’re introducing the next generation of Octopus NRCS, designed to help broadcasters embrace the future of news production with confidence. From intelligent AI to connected production, flexible collaboration, and seamless modernization, every innovation has one goal: helping newsrooms work smarter while keeping journalists firmly in control.
Whether you’re planning your next newsroom upgrade, exploring AI, or looking for more efficient ways to connect editorial, production, and digital teams, visit our booth to discover what’s next.
Meet Octopus: The Next Generation of Newsroom Technology
Octopus represents the next step in the evolution of Octopus Newsroom. Rather than changing the way journalists work, it enhances existing workflows with intelligent tools that support faster decisions, stronger collaboration, and greater flexibility.
However, we’re not revealing everything just yet. Over the coming weeks, we’ll be sharing the ideas, technologies, and innovations shaping the next generation of Octopus Newsroom – from AI and connected workflows to greater flexibility and smarter collaboration.
And somewhere along the way, we’ll unveil something we’ve been working on for a long time. If you’re curious about where newsroom technology is heading, stay with us. The best is still to come.
AI That Works the Way Journalists Do
Artificial intelligence is becoming an essential newsroom assistant – but it should always remain under editorial control.
At IBC, discover how Octopus introduces a new generation of AI capabilities, including:
- Contextual AI that understands stories rather than isolated prompts, helping journalists create headlines, rewrite scripts, expand context, and adapt content.
- Local AI and cloud LLM options, allowing every broadcaster to choose the AI environment that best fits their operational and security requirements.
- AI-powered newsroom search that finds stories, rundowns, assignments, and archive content based on meaning rather than keywords.
- An open AI ecosystem supporting integrations with tools such as Microsoft Copilot, Perplexity AI, and future AI services – all managed with full editorial control through the Customer Portal.
Modernize Without Missing a Story
Modernizing newsroom technology shouldn’t require interrupting daily production.
Octopus helps broadcasters evolve at their own pace while staying fully on-air.
- See how story-centric production keeps scripts, rundowns, assignments, and publishing connected around every story, while automated workflow integrations eliminate repetitive tasks across editorial and production systems.
- You’ll also discover how more than 100 technology integrations and flexible cloud, hybrid, or on-premises deployments make it easier to modernize existing newsroom environments without replacing the workflows your teams already rely on.
A Connected Newsroom from Story to Screen
Today’s newsrooms depend on dozens of technologies working together seamlessly.
Octopus brings editorial, production, automation, publishing, and digital distribution into one connected workflow.
Visit our booth to experience a newsroom where every system stays synchronized – from story planning to audience delivery:
- Advanced newsroom automation, including powerful integrations with platforms such as Mosart.
- Multi-platform publishing that delivers content efficiently across broadcast, web, mobile, and social channels.
- A redesigned mobile-friendly Web Client with Mobile Prompter View, giving editorial teams greater flexibility wherever news happens.
Stay Flexible – Stay in Motion
News doesn’t stop when journalists leave the newsroom.
Octopus gives teams the flexibility to collaborate, edit, approve, and publish from anywhere. Whether your teams work in the newsroom, in the studio, or in the field, Octopus keeps everyone connected.
- Discover browser-based newsroom production, mobile workflows, real-time collaboration through Microsoft Teams, WhatsApp, Slack, and the Octopus Journalist App
- along with the No-Code Workflow Designer that allows newsrooms to build and adapt workflows without developer support.
Meet the People Behind the Motion
Technology is only as good as the people who build it.
Throughout IBC, you’ll have the opportunity to meet the product specialists, developers, engineers, and other experts behind Octopus News Production System.
Talk directly with the team, see live demos, share your newsroom challenges, and discover how customer feedback continues to shape the future of Octopus Newsroom.
Experience the Next Generation Newsroom at IBC 2026
Every newsroom is different, but the challenges are becoming increasingly similar: managing more platforms, adopting AI responsibly, connecting complex production environments, and modernizing without disrupting operations.
That’s exactly what Octopus NRCS has been built to solve.
Join us at IBC 2026 to discover how Octopus Newsroom is helping broadcasters embrace the next generation of news production through intelligent AI, connected workflows, flexible collaboration, and seamless modernization.
Book a meeting with our team and experience Octopus live at Booth 6.C12. We’d love to show you what’s moving next.