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The Story Object Model (SOM) launched at IBC 2026 as a shared, live context layer for content production that no longer forces tools to talk to each other point-to-point.

Jeff Kofman, Emmy award-winning former correspondent and Founder of Trint, will host another panel of collaborators on the innovation, featuring representatives from LiveU, Octopus NRCS, and Trint. Milan Varga will join the discussion on behalf of Octopus NRCS, sharing insights into SOM’s potential for newsroom workflows and interoperability.

This time, we’ll get forensic around specific use cases where the SOM standard applies, and what SOM means for the future.

So come with your ideas, thoughts and questions as we evolve into a more practical conversation around how to move SOM forward for the better of the industry.

Thu, Nov 19, 2026 05:30 PM (CET)