What if stories could move freely between newsroom systems without losing their context?
At IBC2026, we caught up with Milan Varga, Product Manager at Octopus Newsroom, to talk about SOM (Story Object Model) and its potential to support more open, connected and interoperable newsroom workflows.
In this video, Milan shares his perspective on SOM (the Story Object Modelis – an open standard designed to let editorial context move seamlessly between systems) and why interoperability could play an important role in the future of news production.
Octopus Newsroom is proud to be a participant in the project INCUBATOR 2026: Smart Stories – The New Knowledge Architecture for Content Production, working alongside leading media and technology organizations to help shape the future of news production.
Champions:
The Associated Press, Al Jazeera Media Network, The Washington Post, BBC, Channel 4, ITV, Sky, European Broadcasting Union (EBU), NBCUniversal, SMPTE, Reuters, ITN, Scripps Networks Interactive, The Global Creative & Security Community
Participants:
Amazon Web Services (AWS), Octopus Newsroom, Shure, EVS, Cuez, Moments Lab, Perspective Media Group, Google Cloud, Trint, Cognizant, Nuvelics, The Weather Company, HyperContent.AI, LiveU, Fonn Group, Electric Sheep