Innovations

Introducing agentic workflows.
Everything you need to run a modern newsroom.

Explore the latest innovations designed to power modern newsroom workflows.

Agentic Workflows

Introducing Octopus MCP – powering smart newsroom workflows in Octopus.  Octopus MCP server enables AI agents to securely access newsroom information, understand editorial context, and interact with connected systems.  Instead of simply answering prompts, AI can become an active newsroom assistant – retrieving stories, finding relevant archive content, supporting research, and helping journalists with everyday tasks. 

Mobile Friendly Web Client

The enhanced Octopus Web Client is a powerful browser-based experience designed to keep modern newsrooms connected and creative. Fully responsive and optimized for phones and tablets, it lets journalists and editors write, edit, and publish from anywhere, no app install required. Whether you’re covering a story in the field or checking in from home, the same tools, layouts, and workflows you rely on at your desk are always within reach. 

No-Code Workflow Designer

Build and adapt newsroom workflows without relying on developers or complex custom integrations. The visual workflow designer allows teams to create, modify, and automate processes using an intuitive drag-and-drop interface. From content approvals and publishing paths to notifications, task assignments, and automated actions, workflows can be tailored to match the unique needs of any newsroom. This flexibility makes it easier to improve efficiency, eliminate bottlenecks, and respond quickly as editorial processes evolve.

Story Context via SOM

Keep editorial content and automation logic together in a single story object, rather than across separate systems that need to be manually kept in sync. Information only needs to be entered once and remains available throughout the workflowWhen the facts change, they change in one place and the updated context follows the storyOctopus Newsroom is a participating technology vendor in SMART STORIES, an IBC Accelerator project defining an open standard for sharing story context between vendors. 

AI Assistant

Deploy AI on your own infrastructure, in the cloud, or both, choosing what fits your security and compliance needs, with no hidden data transfers or third-party exposure. Integrated with 15+ AI technologies, Octopus automates tasks like metadata, summaries, and content prep to help your newsroom move faster. Yet every AI output stays fully visible, editable, and under human supervision: AI assists, but journalists and editors always make the final call. 

Contextual AI

Context-aware assistance that respects editorial intent – enhancing scripts with relevant information, improving speed and accuracy without changing your voice. Unlike generic tools, Octopus uses what’s already in your rundown, your wires, and your active assignments to shape its responses. That means you get: summaries that reflect your newsroom’s angle, headlines tailored to your actual coverage, and suggestions that stay on-topic – not off the rails. 

Octopus Customer Portal

A centralized hub where customers can manage user access (and so much more), securely store encryption keys, and activate various newsroom services with ease. The portal also provides real-time system insights and updates, helping broadcasters stay informed and in control. With this added layer of security, Octopus 13 supports newsrooms operate efficiently while maintaining oversight of their data and workflows. 

Virtual News Presenter

Meet Nancy 2.0 – the AI-powered virtual presenter, now integrated with various video generation models in Octopus 13. Turn written scripts into dynamic video content instantly, with lifelike facial expressions, natural gestures, multi-language lip-sync, and rapid script-to-video turnaround – unlocking a new dimension of storytelling for modern newsrooms.

Adapting to any workflow and environment, Octopus streamlines the entire news production process.

Features

Smart Newsroom Workflows

Secure AI access to newsroom data, context, and workflows via Octopus MCP.

Story-Centric or Rundown-Centric

Choose what fits your team’s workflow across TV, radio, web, and social.

Multi-Platform Publishing

Write once, publish everywhere. Focus on the story instead of reformatting it for every platform.

Real-Time Collaboration

Instant sync across all devices and teams. Stay connected via WhatsApp, Slack, or Teams.

Powerful Rundown Management

From planning to playout, keep every story, segment, and change perfectly in sync.

100+ Integrations

MOS and API connectivity. Connect to MAM, graphics, automation, AI, socials and CMS tools.

Hybrid deployment

Unmatched adaptability with Cloud, On-prem or Hybrid deployment – always your choice.

Easy Transition from Legacy NRCS

NRCS, that enables innovation and rapid operational changes.

Subscription or One-off Licensing

Get a payment plan that fits your newsroom’s needs.