Missed us in Amsterdam? Join our upcoming webinar for a closer look at Octopus 13 – the next generation of the Octopus NRCS. We’ll take you through the highlights from our IBC demos, from agentic workflows powered by the Octopus MCP server to connected production, smarter automation, flexible collaboration, and seamless newsroom modernization.
See how Octopus 13 brings editorial, production, automation, publishing, and digital distribution into one connected workflow – helping newsrooms reduce repetitive work, connect their technology more efficiently, and introduce AI while keeping journalists firmly in control.
Register now
Session 1: Thursday, Oct 8th, 11 AM (UTC+01:00)
Session 2: Thursday, Oct 8th, 4 PM (UTC+01:00)
Beyond IBC 2026
At IBC, one thing was clear. Newsrooms aren’t simply looking for more AI or more technology. They’re looking for ways to connect what they already have, automate what slows them down, and modernize without disrupting daily production.
AI is becoming part of that shift – but the conversation is moving beyond tools that simply generate content.
With agentic AI powered by the Octopus MCP server, AI can work with newsroom context and connected systems to support the work happening around a story – from retrieving information and surfacing relevant archive content to supporting research and coordinating workflows.
At the same time, broadcasters need the freedom to modernize at their own pace, whether their infrastructure is cloud, hybrid or on-premises.
So, What Comes Next?
IBC 2026 may be over, but the next generation of newsroom technology is already here. Newsrooms are moving toward systems that are:
- connected across editorial, production and digital
- built around the story
- more automated and adaptable
- open to existing and emerging technologies
- supported by AI that understands newsroom context
- flexible enough to evolve without disrupting production
That’s the thinking behind Octopus 13 – bringing agentic AI, connected workflows, 100+ technology integrations, multi-platform publishing, real-time collaboration, and flexible deployment together in one newsroom environment.