As the region’s highest-rated television station, 9&10 News produces nine hours of local news every weekday, plus weekend coverage, broadcasting 24/7 across multiple channels and platforms. Supporting that scale requires a newsroom system that is not only reliable, but flexible enough to evolve with the demands of modern journalism.
A Need to Move Beyond Legacy Systems
After years of working with a legacy newsroom system, 910 Media Group began planning for the future of its news operations. The goal was clear: introduce more flexibility, improve efficiency, and ensure long-term stability – without disrupting daily production or existing technology investments.
With two connected newsrooms in Traverse City and Cadillac, the team also needed seamless collaboration across locations, complete control over content, and a system resilient enough to handle Northern Michigan’s challenging winter conditions.
Why 910 Media Group Chose Octopus Newsroom
Octopus Newsroom stood out as the right platform to support both current operations and future growth. Key decision factors included:
- Proven integration with existing technology, including NewsBank playout from DBI and the XPression graphics system
- Stability and efficiency for managing multiple hours of live newscast production every day
- Full connectivity between two geographically separate newsrooms, enabling shared workflows and real-time collaboration
- Complete content control across news, lifestyle, and weather programming
- On-premises deployment with cloud backup, ensuring business continuity even during harsh winter conditions
By choosing Octopus Newsroom, 910 Media Group was able to modernize its workflows while keeping full control of its infrastructure and content.
Supporting High-Volume, High-Trust News Production
Today, Octopus Newsroom supports the demanding production schedule of 9&10 News, helping the team deliver consistent, high-quality journalism across CBS, Fox, CW, and additional digital and broadcast platforms including ME TV, ION, Lake Effect Digital, MyNorth Media, and MI Sports Now+.
With Octopus at the center of their newsroom operations, producers and journalists benefit from a stable, efficient, and connected environment – one that keeps pace with the volume of news they produce while remaining adaptable for what comes next.
Built for the Future of Local Broadcasting
910 Media Group’s decision to partner with Octopus Newsroom reflects a broader commitment to innovation without compromise. By replacing a legacy system with a modern, flexible newsroom platform, the team has strengthened its ability to serve Northern Michigan with the local news viewers rely on – today and well into the future.