EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
At the core of this upgrade is EditShare’s EFS 450 high-performance shared storage system, ensuring seamless media access across teams. Paired with EditShare FLOW, a powerful asset management platform, the system enables smooth collaboration from content acquisition to playout. This cornerstone of efficiency allows journalists to focus on storytelling while technology handles the complexity of newsroom operations.
This project exemplifies EditShare’s commitment to open and collaborative media workflows. Partnering with leading technology providers like Octopus Newsroom allows us to deliver a tailored solution that meets Media Prima’s specific needs. By working closely with industry innovators, we ensure our customers gain access to the most flexible, efficient, and scalable workflows available.
Tara Montford, Co-Founder and EVP Sales at EditShare
The newly enhanced workflow supports full HD production, incorporating both file-based ingest from multiple camera sources and baseband ingest for maximum flexibility. Journalists can begin crafting their stories directly within the Octopus Newsroom interface, utilizing EditShare’s sequence-based editing tools. From there, content moves fluidly into Adobe Premiere Pro via EditShare’s integrated workflow, ensuring a smooth transition from scripting to editing to broadcast. Once finalized, files are stored securely and prepared for on-air delivery.
By combining Octopus Newsroom’s intuitive storytelling tools with EditShare’s advanced storage and media management solutions, Media Prima has gained a newsroom that operates at peak performance—ready to meet the demands of 24/7 news production. Innovation isn’t just about technology; it’s about empowering journalists to tell great stories, and at Octopus Newsroom, we’re committed to keeping the pulse of journalism beating strong.