Framedrop helps media organizations do more with less. From a single video source or live feed, the platform detects highlights, generates SEO-ready content, and creates platform-specific clips and posts, publishing seamlessly to CMS, social channels, and OTT. By combining automation with editorial control, Framedrop enables faster publishing cycles, less manual work, and more content output.
This new collaboration combines Framedrop’s award-winning AI technology—capable of detecting highlights, generating SEO-ready articles, and creating platform-specific clips in real time—with Octopus 12. The result is a smarter, faster workflow designed to keep journalists focused on storytelling while reaching audiences across every platform.
“This integration marks a major milestone for Framedrop; our first partnership with a newsroom leader like Octopus at our first IBC is a defining moment. By combining story-centric workflows with our AI-powered tools, we’re helping journalists publish faster, with less effort, and at scale. It’s about using AI responsibly—freeing up time for storytelling while ensuring content reaches the widest possible audience.”
Mário Tarouca, Co-founder and COO at Framedrop
Faster, Smarter Storytelling
By bringing Framedrop AI into Octopus 12’s collaborative environment, newsrooms can:
- Publish up to 12× faster with highlight detection and instant story packaging
- Cut repetitive manual work by up to 90%, giving journalists more time to focus on stories
- Multiply output by 10× across broadcast, web, OTT, and social
- Search, contextualize, and repurpose instantly using Octopus Newsroom’s advanced AI tools
This integration is built for newsrooms that need to move as quickly as the story itself—helping teams adapt, collaborate, and deliver content with impact.
“Octopus has always been about keeping newsrooms in motion. Partnering with Framedrop brings a new layer of intelligent tools into the workflow – supporting faster collaboration, smarter publishing, and wider distribution. This integration is about speed and clarity, without compromise. It proves that innovation can amplify storytelling across every channel while keeping journalists firmly in control.”
Milan Varga, Technology Partners Manager at Octopus Newsroom
See It Live at IBC 2025
Visitors to IBC can experience the Framedrop-Octopus integration through live demos – that we recommend to book ahead:
- Octopus Newsroom: Hall 6, Booth C12
- Framedrop: Hall 14, Booth C45