IBC is always one of the highlights of our year, and we can’t wait to be back in Amsterdam from 11–14 September.
For four days, Booth 6.C12 will become home to conversations about the future of news production. Whether you’re exploring AI, planning your next newsroom upgrade, or simply looking for fresh ideas, our team will be there to share experiences, answer questions, and demonstrate what’s new in Octopus.
More Than a Product Demo
One of the things we enjoy most about IBC isn’t just showcasing new technology – it’s meeting the people who use it every day.
Journalists, producers, engineers, newsroom managers, broadcasters, partners, and friends from around the world all come together at IBC, making it the perfect opportunity to exchange ideas and learn from one another. Every conversation helps us better understand the challenges newsrooms are facing today and where they’re headed next.
See What’s New in the Newsroom
This year’s demonstrations will showcase the next generation of Octopus Newsroom, with innovations designed to help broadcasters work smarter while keeping journalists firmly in control.
During your visit, you’ll be able to explore:
No-Code Workflow Designer for adapting newsroom processes without development resources
- AI tools that support journalists throughout the editorial workflow
- Smarter newsroom search powered by AI
- Connected workflows across editorial, production, automation, and publishing
- Flexible cloud, hybrid, and on-premise deployments
- Browser-based newsroom production and collaboration from anywhere, now on mobile as well!
Meet the People Behind Octopus
Our booth isn’t staffed by salespeople alone.
Throughout the show, you’ll have the opportunity to meet product specialists, developers, engineers, trainers, and newsroom experts—the people who help shape Octopus every day. Whether you have technical questions, want to discuss your newsroom workflows, or are curious about our product roadmap, we’d love to chat.
Let’s Catch Up
Already an Octopus customer? Come and say hello.
Thinking about modernizing your newsroom? We’d be happy to show you what’s possible.
Or maybe you’re simply curious about where newsroom technology is heading – we’re always up for a conversation.
If you’re attending IBC 2026, make sure to stop by Booth 6.C12. We look forward to seeing familiar faces, meeting new ones, and talking about what’s next for news production.
You can already secure your time slot. Book your meeting here.