Come experience Octopus at the Media & Entertainment Technology Conference
The newsroom is evolving – and so is the technology behind it.
At WABE 2026 Octopus Newsroom presents Octopus 13, the next generation of the Octopus NRCS, built to help broadcasters step into the future of news production with confidence.
From Agentic Workflows powered by the Octopus MCP server, to connected production, flexible collaboration, and seamless modernization — every innovation has one goal: helping newsrooms work smarter while keeping journalists firmly in control.
Whether you’re planning your next newsroom upgrade, exploring what AI can really do for editorial teams, or looking for a more efficient way to connect editorial, production, and digital – book a meeting with our team to see Octopus 13 in action.
Agentic AI: AI That Does More
Generative AI has already helped journalists create content faster. Agentic AI is the next step – helping newsrooms work smarter.
Octopus 13 brings agentic AI into the newsroom, powered by the Octopus Model Context Protocol (MCP). MCP lets AI agents securely access newsroom information, understand editorial context, and interact with connected systems. Rather than simply responding to a prompt, AI becomes a practical enabler in the newsroom – retrieving stories, surfacing relevant archive content, supporting research, coordinating workflows, and assisting journalists with everyday tasks.
The difference is significant. AI is no longer limited to generating an answer – it can understand where a journalist is working, access the information they need, and support the workflow around the story.
Because every newsroom has different requirements for security, infrastructure, and AI adoption, Octopus NRCS is designed to give broadcasters a choice.
Visitors will experience an AI ecosystem combining Contextual AI, AI-powered newsroom search, cloud LLM support, and an open architecture ready to connect with 15+ external AI tools, including Microsoft Copilot and Perplexity AI. Broadcasters stay in control of where AI runs, how it’s deployed, and how it supports their editorial teams.
The result: AI designed around newsroom workflows – not the other way around.
Modernize While Staying On Air
Modernizing newsroom technology shouldn’t mean interrupting daily production. Octopus helps broadcasters evolve at their own pace while staying fully on-air, bringing editorial, production, automation, publishing, and digital distribution into one connected workflow so every system stays synchronized from story planning to audience delivery.
Key Features:
- Story-Centric News Production – Scripts, rundowns, assignments, and publishing stay connected around every story
- 100+ Technology Integrations – Including advanced newsroom automation with platforms like Mosart
- Automated Workflows – Eliminate repetitive tasks across editorial and production systems
- Flexible Deployment – Cloud, hybrid, or on-premises, so modernization fits any infrastructure
- Multi-Platform Publishing – Deliver content efficiently across broadcast, web, mobile, and social
- Mobile-Friendly Web Client – Redesigned interface with Mobile Prompter View for editorial teams on the go
- Real-Time Collaboration – Work through Microsoft Teams, WhatsApp, Slack, and the Octopus Journalist App
- No-Code Workflow Designer – Build and adapt workflows without developer support
Get in touch with our Solutions Sales Manager for North America – Dan Firnbach (d.firnbach@octopus-news.com) to schedule a meeting at WABE 2026.