At Octopus, we’ve rethought what AI should mean in a newsroom. Not automation for efficiency’s sake — but thoughtful assistance that keeps journalists in charge, content secure, and storytelling authentic. With 15+ powerful AI integrations, a revamped web interface, and tools designed around real editorial habits, our approach doesn’t just speed things up. It sets the right pace. And at IBC 2025, we’re showing you how.
AI that speaks newsroom fluently
Octopus AI isn’t a bolt-on. It’s woven directly into your editorial process — designed by people who know how fast a rundown changes, how quickly facts evolve, and how much context matters.
You’ll find it in places that make sense:
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Inside your script editor
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Across your web and social workflows
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Inside tools you already use: Slack, Teams, WhatsApp
It supports multiple languages. It adapts to your formats. It doesn’t force you to work around it — it works with you.
Control isn’t optional. It’s essential.
Newsrooms operate under pressure — editorial, legal, political. So we made it easy to keep your content protected.
With Local AI deployment, Octopus lets you run models directly on-premise or in your private cloud. No silent data sharing, no mystery pipelines. Your content stays where it belongs — with you.
Prefer to plug into trusted tools? We’ve got you. Choose from over 15 AI partners. Our integrations play nice with your compliance, not against it.
Smarter, But Grounded: Meet Contextual AI
Fast answers are great — but only if they make sense for your story. That’s where Contextual AI steps in.
Unlike generic tools, Octopus uses what’s already in your rundown, your wires, and your active assignments to shape its responses. That means you get:
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Summaries that reflect your newsroom’s angle
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Headlines tailored to your actual coverage
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Suggestions that stay on-topic – not off the rails
It’s fast, relevant, and tuned into what matters most: your editorial context.
Built for flexibility. Ready for reality.
Every newsroom is different. So we didn’t just build one AI workflow — we built a way for you to build yours.
With our no-code Workflow Designer, you can automate what makes sense, skip what doesn’t (Element skipping), and build smarter processes that reflect your team’s habits. Want AI to draft a headline after approval? Done. Need it to skip sports content altogether? Easy.
All in one interface. No extra tabs. No extra training.
Let’s talk about it — in Amsterdam
We don’t think journalists need AI hype. We think they need AI that respects what they do. That fits into their world, their way. If you’re heading to IBC 2025, let’s talk about what that actually looks like in practice
Book a meeting with our team and get a hands-on look at our latest AI features, integrations, and set your newsroom in motion!