Marketing Manager

About Us:

At Octopus Newsroom, we empower journalists worldwide to craft and share their stories seamlessly through our innovative solutions, revolutionizing the news production industry daily. Our mission is straightforward: to develop solutions that streamline news production for newsrooms worldwide.

Job Summary:

We’re currently seeking a proactive Marketing Manager with expertise in B2B marketing, who can effectively uphold and enhance the attractiveness and dynamism of our established brand through strategic communication. Joining our team at Octopus presents a prestigious opportunity for individuals with diverse skill sets who excel in independent work. We highly value team members who thrive in fast-paced environments and contribute significantly to collaborative efforts, fostering seamless communication across departments. If you’re a marketer dedicated to shaping the future of the media and broadcast industry, with a friendly, energetic, and self-motivated attitude, and you thrive in a dynamic remote team environment, look no further. In this role, as our Marketing Manager, you’ll play a pivotal role in devising and executing marketing campaigns, while closely collaborating with sales, development, training, and other teams. A solid technical understanding of our solutions is essential for this position.

Responsibilities:

• Develop and execute marketing campaigns to drive sales and enhance brand awareness being involved in decision-making and strategy development.
• Develop a creativity process.
• Manage relationships and projects with trade show organizers, booth builders, PR publishers, copywriters, freelancers, and graphic agencies to ensure successful project execution.
• Create and oversee an annual calendar and budget plan encompassing a variety of trade shows and other marketing activities, providing regular updates to leadership.
• Contribute to digital marketing campaigns across various channels, including our company website, social media, email marketing, online advertising, and other platforms, to effectively promote our software products and share the company’s news.
• Collaborate closely with sales and development teams to communicate the value propositions of our products and promote new features of Octopus solutions.
• Oversee the company’s participation in trade shows/events, including booth collaboration with third-party companies, pre-and post-event promotions, coordination of editorial meetings, and lead follow-up.
• Create and update marketing materials and digital content (presentations, documents, videos), ensuring alignment with our brand identity and product messaging.
• Manage content creation projects by collaborating with Octopus customers on writing success stories and partners on joint PRs, leveraging the expertise of senior Octopus members and external resources to bring stories to life.
• Stay updated on industry trends and competitor activities to ensure our marketing strategies remain relevant and innovative.

Requirements:

• 3+ years of experience in B2B marketing, preferably with software / broadcast / SaaS solutions.
• Bachelor’s degree in communications, marketing, or a related field.
• Proficiency in digital marketing channels, including SEO, social media marketing, email marketing, content marketing, and PPC advertising.
• Experience with global online marketing would be ideal, but we’re also open to fast learners who can prove themselves.
• Creative thinking to develop effective marketing strategies.
• Exceptional planning, organization, and time management skills.
• Experience working in collaboration with agencies and other vendor partners.
• Strong communication skills, including writing, editing, and proofreading.
• Customer-centric mindset.
• Proven ability to collaborate effectively with cross-functional teams.
• Strong reporting and analytical skills.
• Highly detail-oriented with the ability to manage multiple tasks and projects simultaneously.
• Understanding HTML a plus.
• Work permit valid for Czech Republic is a must.

Why Join Us:

• Join our international company and embrace a work environment that fosters success and empowerment.
• Prioritize work-life balance with flexible hours.
• Working for Octopus isn’t the typical 9 to 5 job. It’s a team of enthusiasts who never stop and know how to work hard while also enjoying life.
• Foster continuous learning and growth in an ever-changing industry, with full support from our team.

We offer:

• Flexible working hours, including possibilities of working from home.
• Office villa with garden and summer house in Prague 6.
• The chance to be involved in interesting and challenging processes.
• A young, dynamic team and a very informal atmosphere.
• Occasional travel to exciting destinations worldwide.
• Performance-related bonuses.
• Other random advantages, such as ski trips or other company events.
  
• Sick days.
• Meal vouchers.
• Competitive salary and other benefits.