This isn’t just a new coat of paint. It’s the surfacing of everything we’ve grown into over the past two decades. Our refreshed identity is designed to flow with the same energy as the newsrooms we serve—modern, dynamic, and deeply human. Think of it as a clearer expression of what’s always been there: our commitment to the people who power the news.
So… why the change?
Because we’ve changed, too. Octopus began as the smart, friendly alternative to legacy newsroom systems—and we’ve grown into a trusted global platform used by journalists across continents. We’re proud of how far we’ve come: from disruptor to essential, from software to a system journalists actually love to use.
We needed a brand that reflects all of that: agile, intuitive, collaborative, and grounded in real newsroom life.
What’s New?
- A refreshed visual identity
Inspired by marine motion and our namesake’s legendary adaptability. It’s fluid, intelligent, and a little playful—just like us. - A clearer voice
Friendly. Professional. Ocean-inspired. We speak like humans because that’s who we build for. - A stronger emotional connection
Today’s Octopus puts real journalism at the center – empowering:- Real-time collaboration
- Ethical, secure AI
- Story-centric workflows
- Tools that move with teams, wherever they are
- A conscious approach to tech
We’re not here to greenwash. But we are mindful—of the materials we use, the energy we consume, and how AI intersects with global water usage. Expect to see more thoughtful actions and conversations from us in this space.
Our Promise
At Octopus, we’re not just building a news production system. We’re building trust, freedom, and better ways to work in real newsrooms. Octopus is a platform that moves with your story, adapts to your workflow, and grows with your team.
In short:
Octopus is still Octopus – just in motion.