Octopus is one of the most flexible newsroom systems on the market, and its latest innovations take that flexibility even further. With a strong focus on AI, automation, and seamless integration, Octopus 12 empowers news teams to work efficiently across broadcast, digital, and social platforms.
AI is transforming modern newsroom operations, and Octopus 12 ensures broadcasters stay ahead by integrating with top AI solutions while keeping full control over their workflows. AI-powered search, automated transcription, and smart news gathering help journalists work faster while preserving editorial creativity. For added security, Local AI keeps sensitive newsroom data private and under the broadcaster’s control.
A major innovation is the Octopus Web Client, a powerful browser-based interface that brings newsroom flexibility to the next level. It offers access to the most crucial workflow tools, including rundowns, scripts, and plugin support, ensuring journalists can collaborate and stay productive from anywhere—whether in the newsroom or working remotely. Compatible with both cloud-hosted and locally installed Octopus systems, it adapts to any workflow.
Another key advancement is the no-code workflow designer, enabling broadcasters to automate repetitive tasks and integrate third-party services like WhatsApp, Slack, and Microsoft Teams effortlessly.
With NAB 2025 approaching, Octopus continues to drive newsroom innovation. Whether attending the show or scheduling a remote demo, news organizations can explore how Octopus enhances speed, collaboration, and adaptability in today’s fast-moving media landscape.