AI is here to stay — but in a newsroom, it can’t just be smart. It has to be ethical, transparent, and human-first. At Octopus Newsroom, we believe in human-centered AI, so we design AI that assists, not replaces. We’re not automating journalists out of the process. We’re helping them focus on what matters: crafting real stories that inform, connect, and move people.

Here’s how we put our ethical AI principles into practice — every day.

Built to Assist, Never to Replace

We design AI that makes space for real journalism — not automation for its own sake.

  • Use predefined prompts to quickly summarize, translate, or fact-check — right where you’re already working.
  • Our AI features are there to speed you up, not take over.
  • Every result is fully transparent, fully editable — and always optional.

Your story, your style. We just make the workflow smoother.

Your Data, Your Terms

Newsrooms handle sensitive content. We take that seriously.

  • Run your own Local AI — safely on-premise — and keep everything in your control.
  • No hidden learning loops: your data is yours. We don’t feed it into third-party systems.
  • Choose from trusted AI integrations, or plug in your own. You stay in charge.

With Octopus, you can experiment safely — and keep your integrity intact.

AI That Understands Your World

AI is only helpful if it speaks your language — and your newsroom’s rhythm.

  • Feed your real-time news into local models for fast, relevant insights.
  • Support for multiple languages and regional nuances is baked in.
  • Our tools work across TV, web, and social — so you can keep the story moving, wherever it’s going.

We don’t believe in one-size-fits-all AI. We believe in your newsroom, your way.

Open. Flexible. Thoughtfully Integrated.

Octopus doesn’t lock you in. It opens things up.

  • We connect with the best AI tools on the market — so you can choose what fits.
  • Everything works inside your existing workflow. No extra windows. No chaos.

AI isn’t a separate thing. With Octopus, it’s part of your everyday toolkit.

Why It Matters

Today’s newsrooms are expected to move fast — without losing depth, accuracy, or heart. Our job is to give journalists tools that help them focus on what matters:
Telling the story. Getting it right. Reaching people.

Octopus AI is:

  • Assistive, not automatic
  • Transparent, not mysterious
  • Local, not generic

We’re not building AI that replaces people. We’re building AI that respects them.

Join us at Broadcast Asia 2025, Booth 5B4-7, and see Octopus 12 in action!

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