How will this benefit broadcasters and journalists?
Intuitive technology greatly impacts how users adapt and work with it. For example, in the early stages of newsroom deployment, a more intuitive interface reduces the amount of time that users take to adapt to the NRCS. Therefore, organizations need less time and resources to launch their newsroom. Also, the transition from another newsroom or no newsroom at all is facilitated as the system is transparent and straightforward. Long-term, a smooth interface shapes cleaner workflows to produce high-quality content as journalists shift focus away from technical hitches to storytelling.