Artificial intelligence has already changed how journalists create content. Now, the next evolution of newsroom technology is here.
At IBC2026, Octopus Newsroom will officially introduce Octopus 13, the next generation of the Octopus NRCS – and a major step forward in intelligent, connected news production.
Bringing together agentic AI, flexible workflows, and collaboration, Octopus 13 combines the technologies broadcasters need to evolve their newsrooms while keeping journalists firmly in control.
From intelligent assistance and story-centric workflows to multi-platform publishing and more than 100 integrations, Octopus 13 is designed to help newsrooms move forward without disrupting the workflows they already rely on.
Meet Agentic AI: AI That Does More
Generative AI has helped journalists create content faster. Agentic AI takes the next step: helping newsrooms work smarter.
Octopus 13 brings agentic AI to the newsroom, powered by the Octopus Model Context Protocol (MCP).
MCP enables AI agents to securely access newsroom information, understand editorial context, and interact with connected systems. Instead of simply responding to a prompt, AI can become a practical enabler within the newsroom, helping to retrieve stories, find relevant archive content, support research, coordinate workflows, and assist journalists with everyday tasks.
The difference is significant.
AI is no longer limited to generating an answer. It can understand where a journalist is working, access the information they need, and support the workflow around the story.
And because newsrooms have different requirements for security, infrastructure, and AI adoption, Octopus NRCS is designed to give broadcasters a choice.
At IBC2026, visitors will experience an AI ecosystem combining Contextual AI, AI-powered newsroom search, cloud LLM support, and an open architecture ready to connect with external 15+ AI tools such as Microsoft Copilot and Perplexity AI.
Broadcasters remain in control of where AI runs, how it is deployed, and how it supports their editorial teams.
The result: AI designed around newsroom workflows – not the other way around.
One Connected Workflow, From Story to Screen
Agentic AI is only possible when the newsroom itself is connected.
That’s why Octopus brings editorial, production, automation, publishing, and digital workflows together around the story.
From planning and script writing to production, publishing, and distribution, every stage remains connected, helping teams work from the same story and move it smoothly through the newsroom.
Octopus NRCS supports more than 100 technology integrations, alongside flexible cloud, hybrid, and on-premises deployment options. Broadcasters can modernize at their own pace, connecting new capabilities to the systems they already use without disrupting daily operations.
Because modernization shouldn’t mean starting over.
Built for How Newsrooms Work Today
Octopus 13 brings together a range of capabilities designed to help newsrooms work faster, more flexibly, and across more platforms.
At IBC2026, visitors will see:
Advanced newsroom automation
Connect editorial workflows with studio production and automation to keep stories moving from the newsroom to air.
Multi-platform publishing
Take stories beyond broadcast and publish across web, mobile, social, and streaming, helping teams reach audiences wherever they consume news.
A Mobile-friendly Web Client
Work from a modern browser-based interface, including Mobile Prompter View, giving teams greater flexibility in the newsroom and beyond.
No-Code Workflow Designer
Adapt and automate newsroom workflows without developer support, making it easier for broadcasters to respond to changing requirements.
Intelligent newsroom assistance
Bring together Contextual AI, AI-powered search, Local AI, cloud LLMs, and Agentic AI to support journalists throughout the production process.
Together, these capabilities create one connected workflow that follows the story from planning to audience delivery.
Modernize Without Missing a Story
Newsrooms are under increasing pressure to publish faster, across more platforms, while introducing AI responsibly.
Technology should help solve that challenge, not add another layer of complexity.
That’s the thinking behind Octopus 13.
Rather than forcing journalists to completely change the way they work, Octopus builds intelligent assistance and connected capabilities into familiar, story-centric workflows.
The goal is simple: help journalists spend less time on repetitive tasks and more time creating trusted, high-quality journalism.
And with flexible deployment, open integrations, and a workflow built around the story, broadcasters can decide how quickly they want to evolve.
See Octopus 13 in Action at IBC2026
Octopus 13 represents the next chapter of Newsroom in Motion – bringing agentic AI, connected workflows, and flexible collaboration together in one next-generation newsroom platform.
At IBC2026, visitors will be able to meet the Octopus product specialists and developers behind Octopus, see live demonstrations of agentic AI and the wider NRCS ecosystem, and discover how feedback from broadcasters around the world continues to shape the platform.
Visit Octopus Newsroom at IBC2026, booth 6.C12, and experience agentic AI in action, powered by Octopus 13 – the next generation of newsroom technology. Book your meeting here.