Powered by cutting-edge AI, the channel offers customized recommendations and interactive engagement, setting it apart in a vibrant and competitive Indian media landscape. Live Times is carving out a new space in the industry as India’s first advanced multicast news hub. Mr. Dilip Singh and his team are determined to give audiences a fresh approach to news delivery, one that feels organic and accessible.
Transitioning with Trust
Octopus: Powering the Flow of News
Behind the scenes, Live Times relies on Octopus Newsroom’s NRCS to streamline its content delivery. Originally introduced in 2021, Octopus was implemented as a new setup for Live Times’ TV channel in Hindi. This installation marked a fresh beginning in newsroom innovation for Live Times. Now, with Octopus managing workflows, Live Times benefits from smooth story planning, efficient editorial coordination, and fast content creation.
“Octopus was our clear choice because of its unmatched ability to streamline and elevate newsroom workflows. It aligns perfectly with our vision for Live Times—“Complete truth whatever it takes.” With Octopus, we are not just managing stories; we are crafting an agile and adaptive news ecosystem for the next generation of Indian audiences.”
Dilip Singh, Live Times TV
Redefining News for India’s Next Generation
Live Times TV is making strides in Indian media by prioritizing meaningful viewer engagement, leveraging technology, and maintaining a balanced, straightforward approach to ratings. With Octopus powering the newsroom, Live Times is well-positioned to create waves, bringing tailored, accessible news to a wider audience. As the first weeks on air also bring promises for a possible project expansion, Octopus Newsroom would be honored to be a trusted partner for any future plans Live Times might introduce.